Nitto ATP Finals 2019
uniqFEED provided its VA solution at the 2019 Nitto ATP Finals at the O2 Arena in London, augmenting the world feed downstream of the production to provide targeted sponsor exposure in specific regions worldwide.
uniqFEED virtually replaced a static logo on an LED board with new artwork (Lindt, Infront, etc.) using signals from the main camera. There were two localized feeds, one feed showed the same logo continuously, and the second feed showed alternating logos throughout the game (logo changes occurred during cuts). The Nitto ATP Finals is the 5th largest event of the tennis season after the Grand Slams and was broadcast live on linear TV.
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Nitto ATP Finals 2019