Football
uniqFEED’s virtual advertising solution for football uses software-based technology to enable sports rights holders to maximize revenue from sports sponsorship.
uniqFEED’s AdApt software digitally inserts virtual content directly into the broadcast feed. Virtual content can be placed onto empty space within the venue such as the pitch-surface. It can also replace the existing advertising on the pitch-side boards.
The broadcast feed is then split into multiple localized feeds. Each feed includes unique advertising content tailored for a particular geographical market.
uniqFEED’s software-based virtual advertising solution for football is non-intrusive – requiring no additional hardware or alterations to in-venue equipment, and offering flexibility and scalability to our clients and partners.
Contact the team to learn more.
light and shade, day and night
Supports static, dynamic and rotating virtual content
Integrates downstream of production
Requires no additional hardware, camera adaptations or green screens
Supports, remote, on-site and hybrid production
Requires only calibration and access to the world and ISO feeds to operate
Scalable – offers numerous potential virtual augmentations and feeds
Why use virtual advertising?
Rights holders can maximize revenue from sport sponsorship by:
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Increasing sponsorship inventory with virtual placements
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Increasing the commercial potential of sponsorship inventory
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Attracting more sponsors with bespoke sponsorship packages
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Targeting only the most valuable geographical markets
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Customizing messaging to align with regional campaigns
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Targeting key audiences in local languages
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Managing the regulatory requirements of certain markets
