The Value of Virtual Advertising.
Why Use Virtual Advertising?
The key value of virtual advertising is that it enables rights holders to maximize revenue from sponsorship, by increasing the amount of in-venue advertising inventory and by increasing the commercial potential of existing inventory.
At uniqFEED, we have developed a simpler approach to virtual advertising, using software rather than hardware for a leaner, more flexible and scalable solution for our clients and partners.
With virtual advertising, brands can tailor their advertising for specific markets, in local languages and with messaging that is aligned with local marketing campaigns.
The Value of Virtual Advertising.
Rights holders can increase the commercial potential of advertising inventory
Rights holders can create new inventory that cannot be placed due to broadcast regulations or safety restrictions
Brands can tailor messaging to local languages
Brands can target only relevant markets, reducing wastage
Sponsors can manage the regulatory requirements of certain markets
Global brands can align messaging with regional campaigns
Why we use Software.
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We can operate from anywhere - remotely or on-site at the venue
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Our solution is deployed downstream of production
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We don’t need any additional hardware like special LED boards or green screens
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We don’t need venue-access, so we won’t be interfering with setup or getting in the way
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We can make adaptations to virtual content live, throughout the game
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Our solution is scalable, we can provide multiple virtual placements and feeds, depending on our clients' needs
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Software enables us to provide photo-realistic virtual content that is indistinguishable from the real thing
How does it work?
AdApt works using a combination of computer vision technology and artificial intelligence to digitally insert the virtual content into the broadcast feed. The broadcast feed is split creating multiple localized broadcast feeds each with unique virtual advertising content tailored to different markets.