Virtual Advertising Overview

Virtual advertising (also known as Digital Replacement Technology, Digital Board Replacement and Erase and Replace Technology) is the digital insertion of virtual content into a broadcast feed for live television broadcast or streaming. Virtual content can overlay physical advertising at a sports venue, or can be inserted onto any empty space around the venue.

This enables sports rights holders to maximize revenue from sports sponsorship, by increasing the commercial potential of advertising inventory. This is achieved by splitting the broadcast feed into multiple regional feeds each with unique virtual content, enabling brands to target the most relevant markets and tailor their messaging to local languages and advertising campaigns.

uniqFEED’s AdApt solution is based purely on software to make virtual advertising as simple as possible for our clients and partners.