Audi FIS World Cup, 2024
And snow it begins! uniqFEED jumped right back into winter sports in January 2024, providing our state-of-the-art virtual advertising solution, AdApt at the prestigious Audi FIS World Cup in Jasna Slovakia which was held on the 20th and 21st of January 2024.
The Audi FIS World Cup is a key highlight of the international skiing calendar, drawing top athletes and a global audience. The World Cup comprises two events, the Giant Slalom and the Slalom, each featuring two runs.
Across the two-day event, uniqFEED created an additional virtualized broadcast feed for local broadcast on JOJ SPORT. This feed featured virtual content that replaced the existing advertising signage along each run.
This event underscored one of the key points of value of virtual advertising solutions – the ability to insert sponsorship content without any hardware installations or additional physical signage requirements, Ski runs can be many kilometers in length, providing ample advertising space to sponsors. However, athlete safety is top priority for Audi FIS World Cup, and physical advertising on the run must be limited. Virtual advertising solutions like AdApt enable the use of existing physical signage by multiple different brands and provide an avenue to leverage prime advertising real estate without encroaching on the physical landscape or compromising athlete safety.
Check out our video from the event to see our virtual advertising solution, AdApt, in action.