Case Studies

uniqFEED has been supporting our tennis partners with software-based virtual advertising solutions since our first live tennis event back in 2019. Our priority has always been to provide a solution that is simple to integrate for the client, enhancing the commercial potential of the event, without requiring expensive and intrusive equipment. At the Rolex Paris Masters in October-November 2022, uniqFEED deployed its virtual advertising technology for 48 matches throughout the event. The deployment consisted of a second world feed being created for each match with existing branding within the venue replaced with virtual logos. This approach enabled ATP Media to offer considerable brand exposure to their sponsors while still adhering to the broadcasting regulations of certain markets.

What was particularly interesting about this deployment, was that uniqFEED worked remotely from the event itself. uniqFEED’s expert team of operators was stationed at IMG Studios in Stockley Park in Greater London, while all the live tennis action took place at the Accor Arena in Paris. Remote deployment enables uniqFEED to offer a hands-off and non-intrusive service to our clients, requiring no venue access or additional equipment around the arena.

For this event uniqFEED modified the main camera coverage for two courts – Court Central and Court One, operating downstream of production. Branding for ATP sponsor Pepperstone was overlaid onto the net judge box. 

The Rolex Paris Masters is an ATP Masters 1000 event and is the final event of the season. uniqFEED also worked with ATP Media at the Madrid Open and we look forward to many more successful collaborations in 2023. 

See below for some imagery from the event.