Peter Baumgartner and Severin Lüthi join uniqFEED’s Board of Directors
uniqFEED Announces Peter Baumgartner and Severin Lüthi as New Members of The Board
uniqFEED, the world’s only fully software-based virtual advertising technology provider, is delighted to announce the strengthening of its strategic Board-level leadership as Peter Baumgartner and Severin Lüthi join its Board of Directors.
Peter Baumgartner, Senior Strategic Advisor and Member of the Group Executive Management Board of Etihad Aviation Group, has been elected to the uniqFEED Board with immediate effect. As a pioneer and former CEO of Etihad Airways, Peter has long-standing experience in innovation and worldwide scaling of businesses. Peter has been convinced of uniqFEED’s vision and observed the development of its disruptive technology ever since the company’s foundation. His track record, strategic and forward-thinking capacity as well as broad network in the business and investment community, and in the sports industry will be key in successfully leading and transforming the innovative sports tech start-up in its next lifecycle stage with a global footprint.
uniqFEED’s Board of Directors will be further strengthened with immediate effect by Severin Lüthi, the former tennis professional, long-time coach of tennis legend Roger Federer and Swiss Davis Cup Team Captain. Severin believed in the company’s groundbreaking solution and supported uniqFEED as an ambassador from an early stage. He played a key role in positioning uniqFEED as the undisputed market leader in virtual advertising for racket sports.
Lukas Gysin, founder of uniqFEED, said: “We are honored to welcome Peter and Severin to the Board. Both have an outstanding track record in their fields which will generate real value to the company, customers, and all stakeholders alike as the company prepares for strong growth in the attractive sports marketing industry by delivering virtual advertising technology to top-tier rights holders across the industry.
Commenting on his appointment, Peter Baumgartner said:
“By using uniqFEED’s virtual advertising technology, rights holders clearly recognize its massive potential to generate incremental value from more efficiently commercializing live TV and online broadcasting. I am excited to step into this rapidly developing area of the sports industry in this interesting time and to contribute to uniqFEED’s future success.”
Switzerland’s Coach of the Year 2017, Severin Lüthi, said:
“Traditional sports marketing is highly saturated and the potential increasingly exploited. Thanks to uniqFEED, a completely new market potential is tapped for exponential growth of advertising value, which benefits all stakeholders, especially rights holders, sponsors, athletes, and viewers.“
Over the past couple of months, uniqFEED has rapidly progressed its technological leadership and is successfully deploying unrivaled real-time multi-camera solutions to the market.