uniqFEED shortlisted for the 2021 VideoTech Innovation Awards
uniqFEED shortlisted for VideoTech Innovation Award 2021
The team at uniqFEED is delighted to announce that we have been shortlisted for a 2021 VideoTech Innovation Award in the AI and Machine Learning Innovation of the Year category, for our virtual advertising solution – AdApt.
AdApt enables existing physical advertising in sports venues to be replaced with virtual content or for new virtual content to be placed onto empty space such as the playing field. As a result, regional broadcast feeds can be augmented with unique virtual content targeted to each geographical market. The solution is based on computer vision and AI and a number of machine learning algorithms that allow us to deploy an entirely software-based solution to our clients and partners, requiring no additional intrusive hardware such as camera adaptations, special LED boards, or calibration markers. This new approach provides a simpler solution for rights holders, broadcasters, and venue staff, requiring no interference with the event set up or the production of the live event.
The VideoTech Innovation Awards is an annual event that celebrates companies and individuals that are revolutionizing today’s global video industry and we are delighted to have been considered among them. The award ceremony is to take place at Church House in Westminster on the 25th of November and we’re all keeping our fingers crossed for a uniqFEED win!