uniqFEED joins IBC Accelerator Programme, exploring virtual advertising for esports and the metaverse
August 2022: Here at uniqFEED we are delighted to announce that we are participating in the 2022 IBC Accelerator Programme. The project is 5G and the Arena of the Future for XR Events and the vision is to leverage 5G’s high-speed connectivity to deliver a truly innovative and interactive live XR sporting broadcast event across multiple platforms, locations, and fan accessibility mediums in both physical and virtual worlds, bringing to life the creation and consumption of live content via a broadcast that is immersive, inclusive and a social experience for audiences.
A bespoke, unified space will be created to combine a virtual, layered 3D metaverse-style arena with a physical sports grounds, to demonstrate locality, player interaction and a next-gen audience entertainment experience using 5G, augmented reality and 360-degree spatialized audio elements. The goal is also to provide a hyper-personalized experience for both players and fans via 5G low-latency for real-time gameplay telemetry exchange, motion capture for live avatars, custom content and immersive social platforms.
uniqFEED is currently working alongside companies like Vodafone, Hado, ESL/Weavr, Warner Bros. Discovery, DAZN, BT Sport, Olympic Broadcasting Services, Kings College London, University of Surrey, Production Park, AMD, Net Insight, Microsoft, Noitom, ProMod Esports and IVCR to bring this project to life.
To learn more, make sure to drop by the Innovation Stage in Hall 2 at 11:15am on September 10th at the IBC Show as our own Head of Product Management, Benjamin Fabricius takes the stage to discuss the project and uniqFEED’s part in bringing virtual advertising to the world of esports and extended reality. The uniqFEED team will also be on hand in the Accelerator Zone in Hall 2 later in the day to answer any questions, so come by and say hello.
See you there!
