Football
uniqFEED’s virtual advertising solution for football enables sports rights holders to maximize revenue from sports sponsorship.
uniqFEED’s AdApt software digitally inserts virtual content directly into the broadcast feeds of live football matches. Virtual content can be placed onto empty space within the venue such as the pitch-surface. It can also replace the existing advertising on the pitch-side boards.
The broadcast feed is then split into multiple regional feeds. Each feed includes unique virtual advertising content tailored to specific markets.
uniqFEED’s software-based virtual advertising solution for football is non-intrusive – requiring no additional hardware or alterations to in-venue equipment, and offering flexibility and scalability to our clients and partners.
Contact the team to learn more.
Hyper-realistic visual appearance – adapting to
weather changes, light and shadows
Supports static, dynamic and rotating virtual content
Integrates downstream of production
Requires no additional hardware, camera adaptations or green screens
Supports remote, on-site and hybrid production
Requires only calibration and access to the world and ISO feeds to operate
Virtual content can be adapted live, during the game
Scalable – offers numerous potential virtual augmentations and feeds
Why use virtual advertising?
Rights holders can maximize revenue from sport sponsorship by:
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Increasing sponsorship inventory with virtual inserts
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Increasing the commercial potential of existing sponsorship inventory
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Attracting more sponsors with bespoke sponsorship packages
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Targeting only the most valuable markets
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Customizing messaging to align with regional campaigns
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Targeting key audiences in local languages
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Managing the regulatory requirements of certain markets
