Case Studies

In April 2023, uniqFEED was once again invited to deliver our virtual advertising solution and service for the Mutua Madrid Open ATP Masters tennis competition, by our long-time valued partners, ATP Media. 

uniqFEED has been supporting our tennis partners with virtual advertising solutions since our very first live tennis event back in 2019. Our priority has always been to provide a solution that is simple to integrate for the client, enhancing the commercial potential of live sporting events, without any requirement for expensive or intrusive hardware, using a software-only approach.

The advertising of betting organizations is prohibited from live sports programming broadcast within Spain. For this reason, ATP brought in uniqFEED to provide an alternative Rest-of-World (ROW) feed to be broadcast to all markets outside of Spain. This feed included Betway branding inserted as virtual content, enabling the Matua Madrid Open to offer brand exposure to its sponsor while adhering to local broadcasting regulations.

For this event uniqFEED modified the main camera coverage from the Monolo Santana court,  operating downstream of production. Branding for ATP sponsor Betway was overlaid on the back wall of the arena. uniqFEED operated remotely from the event, from a production facility at Stockley Park in London. 

The Mutua Madrid Open is an annual tennis competition, part of the ATP Masters 1000 Series and the WTA 1000 series, and took place at the Caja Magica Stadium in Madrid. uniqFEED also worked with ATP Media at the same event in 2022 and we look forward to many more successful collaborations in the future. 

See below for some imagery from the event or click here to see our work at the 2023 ATP Rolex Paris Masters.