Case Studies

uniqFEED has been supporting our partner ATP Media with software-based virtual advertising solutions since the 2019 Nitto ATP Finals in London. At the ATP Rolex Paris Masters – 2023,  uniqFEED deployed its virtual advertising technology for 38 matches throughout the event. The deployment consisted of a second-world feed being created for each match with existing branding within the venue replaced with virtual logos. This approach enabled ATP Media to offer considerable brand exposure to its sponsors while still adhering to the broadcasting regulations of certain markets.

uniqFEED’s expert team of operators was stationed at IMG Studios in Stockley Park in Greater London, while all the live tennis action took place at the Accor Arena in Paris. Remote deployment enables uniqFEED to offer a hands-off and non-intrusive service to our clients, requiring no venue access or additional equipment around the arena.

For this event uniqFEED modified the main camera coverage for two courts – Court Central and Court One, operating downstream of production. Branding for ATP sponsor Pepperstone was overlaid onto the net judge box. 

The ATP Rolex Paris Masters is a Masters 1000 event and is the final event of the season. uniqFEED also worked with ATP Media at the same event in 2022 and we look forward to working on many more live events with them in the future. 

See below for some imagery from the event or check out our work at the 2023 Mutua Madrid Open